Over the next five years, social media as a customer engagement tool is expected to grow by 57%—the second-most used channel for customer engagement; just behind face-to-face interaction. I’m talking better than email, flyers and direct mail. Social media is no longer a “should we?” it’s a must for businesses—of any size.
Here are four ideas to help you get started building customer relationships online through use of social media:
The Coverings 2013 conference program is ready to wow you. With over 70 free conference sessions covering every aspect of the tile + stone industry, with many offering AIA, IDCEC and NKBA CEUs, you need to plan now to take full advantage of everything the 2013 conference program has to offer.
New for 2013, attend 20-minute Quick Fire Sessions in Coverings Central, booth 6457. This year’s Quick Fire sessions are built on success of the social media sessions we presented last year in Orlando. Quick Fire sessions will feature a mix of social media topics and sessions focused on the synergy between tile + stone and complementary products – all delivered by industry bigwigs.
Be sure to mark the following events on your Coverings calendars. We’re dedicating a daily event to each of our online communities. Come meet and network with the names and faces you know from the internet. Drinks are on the house, just see Paul Anater for drink tickets and we’ll see you there!
Ceramic tile has been a popular building material for over 4,000 years. It played a prominent role in the history of building construction from the oldest pyramids in Egypt to the tile mosaics of Spain. We have seen century old buildings inlaid with it, proving its longevity and strength.
Güell Parc by Antonio Gaudi
Tile of Spain has put together a sneak preview of the 43 Spanish ceramic tile and stone manufacturers that will make up the Spanish Pavilion at Coverings 2013, coming up April 29-May 2 at the Georgia World Congress Center in Atlanta, Georgia. Click through the catalog to see just some of the Spanish innovations that will be displayed at the show.
This year, Ceramics of Italy will serve up its own brand of southern hospitality during Coverings 2013! Ceramics of Italy’s Piazza Ceramica (Booth #2231)—designed by e+i studio and organized by Confindustria Ceramica, the Italian Association of Ceramics, with support from the Italian Ministry of Economic Development—will transform 3,000 square feet of space into a colorful, inviting, and topographic piazza. The large, open gathering space will feature amphitheater-like steps and a dedicated Italian culinary team in the popular café and coffee bar—offering pastries in the morning, authentic Italian cuisine for lunch, and an open aperitivo in the afternoon.
This year at Coverings 2013 in Atlanta, Georgia, I will be presenting “Best Practices for a Business to Business Content Marketing Strategy.” This is a seminar that I have presented the past few years at the University of San Diego to international business graduate students. I am very excited to offer it to business professionals within my industry this time around.
Even though I’ve been in the floor covering industry for years, industry shows still get me excited. One of the nice things about the show is networking with old friends and industry experts. Many live far away and this is one way to meet in person, share ideas and catch up on the local news. There are also people that I see very rarely and this is a way to share our lives. I truly look forward to connecting.
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